Facts Tell, Stories Sell

Whether you sell services or products, your audience wants to know more about you. What do you stand for? What values are at the heart of your business? Keep in mind, trust and connection are the drivers behind your customer’s buying decisions.

All of the content on your website and in your marketing materials (print and digital media) needs to address 4 things:

1) What is the benefit?

2) What is the reason behind the benefit?

3) What is the emotion behind the benefit?

Essentially, the psychology behind every effective marketing campaign is a focus on the benefits, not the features. Sell the sizzle, not the steak.