Upgrade Your Online Identity
During the past five years, your customer’s expectations have changed. Dramatically. What has your business done to adapt? If you’re not regularly receiving inquiries via your website, you’re falling behind. By optimizing your online presence, you’re creating new opportunities for connection and revenue. Plus:
1. YOUR CUSTOMERS EXPECT IT
If this were the only reason, it would be enough. Whether you're selling pizza or real estate, your customers expect to be able to learn more about you and your business online.
2. NEVER PUT UP THE 'CLOSED FOR BUSINESS' SIGN AGAIN
There's a saying, 'If you don't figure out a way to make money while you sleep, you will work until you die.' If you have a website, this problem is already half-solved. Bonus: A great website will also create opportunities for additional revenue streams.
3. SHOWCASE YOUR PRODUCTS AND SERVICES
Referral business will always take the cake for the best type of new business, but there's a whole world out there full of people you (and your previous clients) don't know. Wouldn't you like their business too? Plus, you can put up an FAQ page that will decrease the amount of time you spend answering the same questions over and over again.
4. IT PROVIDES SOCIAL PROOF
Your audience is online; you need to be too. We know customers rely on reviews to make simple buying decisions. Impress potential clientss by including testimonials and case studies on your site for maximum impact.