Marketing: A Mindful Approach
I think we can all agree that the gumption of a small business owner is admirable. In today’s DIY world though, there’s a tenuous balance between empowered and overwhelmed, and sometimes it’s hard to identify what needs to out-sourced to a professional.
If you approach your marketing from a purely utilitarian standpoint, you’d be right to conclude that anyone can run an awareness campaign. For the record, awareness campaigns are an important part of your business strategy. However, unless your services or products are also incredibly utilitarian (think: toilet paper), your marketing efforts will not yield a return. Instead of investing your time and money, you’ll have wasted it.
In all areas of our lives, we do the best we can until we know better. When we know better, we can do better. If you’re ready to up-level your online marketing and start leveraging your expertise to attract new clients, I’d love to help.
